Reduce Demand

Reduce Demand Campaign

A lost flip flop, missing the bus, a lost phone and wanting to be picked up from hospital are just some of the examples of 999 calls North Wales Police have received recently.

In the run up to the busy winter period, North Wales Police are again promoting their #ReduceDemand campaign to help lessen the amount of unnecessary and inappropriate calls made to the Joint Communications Centre in St Asaph.

Between January – October 2022 they received:

• 85,000 emergency 999 calls
• 187,000 non-emergency calls
• 15,000 webchats
• 37,000 emails

In 2021 North Wales Police received:

• 91,000 emergency 999 calls
• 212,000 non-emergency calls
• 16,000 webchats
• 43,000 emails

It can be hard to judge what is or is not an emergency, but in general, you should call 999 if:

• A life is in danger or someone is being physically threatened, or if you are witnessing a crime happening at the time, or think the offenders are still nearby
• You witness or are involved in a serious road traffic collision where someone is badly injured, or other vehicles are causing an obstruction or a danger to other road users